Tom Guhl of Pictometry showed me some fascinating and useful photographic technology at the First Party Claims conference. His firm has a large photo image library which can show virtually any structure in the United States. We used to charter helicopters or planes to make aerial reproductions. This is a lot easier and much less expensive.

From an underwriting standpoint, this technology could be a game changer. Seeing a community from the air with the ability to zero onto any one structure will help underwriters rate and decide upon risks. Insurance companies Would be foolish not to use this technology at the point of sale and for marketing purposes.

Here is my interview with Tom Guhl and a short demonstration of how Pictometry works: