Our firm is currently running a survey of all Liberty Mutual advertising in Texas since Hurricane Ike struck as part of litigation we have against it and Safeco. Modern insurance companies compete for customers through advertising. Many make some pretty bold statements in the advertisements to win our hearts and minds.
I was provided some interesting trivia from Rutgers Insurance Law Professor, Jay M. Feinman, regarding the creation of State Farm’s jingle, "Like a Good Neighbor, State Farm is There…"
My trivia challenge is:
Which famous recording artist penned this jingle?
Here’s a hint…