Risk managers involved with analyzing a corporation’s enterprise risk have a myriad of perils to be concerned about. A risk sometimes overlooked from an insurance perspective is brand value and expenses associated with the investment of brand marketing and advertising. An article in the New York Times, Insuring Endorsements Against Athletes’ Scandals, noted that just seven companies that had endorsements from Tiger Woods lost over $12 billion in market value during the month following the announcement of Woods’ troubles.


Continue Reading Tiger Woods Scandal Highlights Insurance Protection Needs for Brands, Intellectual Property, and Events