National media articles have highlighted Ed Liddy’s appointment as the head of AIG during its unwinding. His task is a large one. A BestWeek article presents Liddy as a champion corporate strategist. The article quoted one person as saying Liddy was extremely "ethical." He may be, but my perception of Ed Liddy was shaped by his role in developing Core Claim Practice Redesign while at Allstate. No customer or consumer advocate could call those claims practices as "ethical."