Note: This guest post is by David Thompson, CPCU, AAI, API, CRIS, an instructor at the Florida Association of Insurance Agents for over 23 years. Prior to that he worked in a family-owned insurance agency for over ten years. He was a commissioned officer in the United States Army and the United States Coast Guard for eight years prior to beginning his insurance career. In his spare time, he smokes the world’s best BBQ.

I drive a red four-door car that has a sticker price of about $21,000. A good friend of mine also drives a red four-door car, but his car was over $26,000. Why did he pay more than I did? After all aren’t all red four door cars the same?

The answer to that question is obvious because different cars have different features. The same concept can be used with insurance policies. Not every policy is the same, and price alone should never be a reason to purchase an insurance policy. The homeowners policy on my Tallahassee home is $1,281 per year. I doubt any of my neighbors pay that much and I’m nearly 100 percent certain that no one within miles of my house has a policy with as many coverage enhancements as my policy does. I have (for fun) gone to some websites where you can put in your street address, answer four or five simple questions and pronto, you get a quote. I did that just today and the quote provided in under a minute listed 23 companies; 22 were lower than my current premium with the lowest being $572. By the way, only three questions were asked: zip code, year built, and coverage limit. But, what did that policy include? Was coverage as broad as what I currently have? I assure you that it was not, but too many consumers would look at $1,281 vs. $572 and go with the cheaper quote. A long time “insurance nerd” friend of mine who had over fifty years in the insurance industry when he passed away a few years ago often said, “The bitterness of no coverage is remembered long after the sweetness of low price is forgotten.”…
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