Posted on December 4, 2009 by Chip Merlin

Insurance Advertising Trivia Challenge

Our firm is currently running a survey of all Liberty Mutual advertising in Texas since Hurricane Ike struck as part of litigation we have against it and Safeco. Modern insurance companies compete for customers through advertising. Many make some pretty bold statements in the advertisements to win our hearts and minds.

I was provided some interesting trivia from Rutgers Insurance Law Professor, Jay M. Feinman, regarding the creation of State Farm's jingle, "Like a Good Neighbor, State Farm is There..."

My trivia challenge is:

Which famous recording artist penned this jingle?

Here's a hint...
 

 
Tags: ,
Trackbacks (0) Links to blogs that reference this article Trackback URL
http://www.propertyinsurancecoveragelaw.com/admin/trackback/169885
Comments (2) Read through and enter the discussion with the form at the end
Mark - December 4, 2009 12:50 PM

Being a Bloomington, IL native, I knew the source of this jingle before the video link came up.

"Man-Eater" by Hall & Oats would've been much more appropriate.

shirley heflin - December 6, 2009 7:18 PM

So is Barry Manilow like on a "retainer" for this "jingle" or did State Farm "steal" it?

Wonder if he gets royalties every time a radio or tv commercial is played....

SHIRLEY HEFLIN

Post A Comment / Question Use this form to add a comment to this entry.







Remember personal info?
Send To A Friend Use this form to send this entry to a friend via email.